Like the majority of households in Australia this week, we received our new Flybuys cards in the mail. If you're unaware that Coles has rolled out a revamped loyalty program, you must be one of the few households with no TV. Honestly, Dawn French has been cavorting all over our TV screens, frantically promoting the wonders of the new improved program; you must have noticed...
We haven't exactly been thrilled with the existing rewards program. We usually get a couple of gift cards worth a total of about $40 most years, even though we spend a billion dollars at Coles, Target, K Mart,
Liquorland and the like. The new deal did sound better - double the points for dollars spent, for a start - hallelujah!
So Bike Boy dutifully logged onto the Flybuys website to register our cards, and found something interesting:
|There's Dawn again, waving maniacally.|
You can nominate 5 products to get 10% off every time you spend $50 in total between now and October. We thought that sounded like an OK deal, so we clicked through to choose our five products - and here's where it gets interesting.
When you use a loyalty card every time you shop, retailers can keep track of exactly what you buy...and then they can figure out what you like and how to target their advertising and specials so that you're more likely to come back and spend more money. Clever. So when we clicked over to the "my5" page, they were able to tell us what we buy most often and what we spend the most $$ on.
So what does a fitness/healthy lifestyle blogger's family buy most often?
3. Bagged salad mix
Yep, all good so far....
4. Schweppes mixers
*ahem* I blame Bike Boy and his Scotch habit.
5. Schweppes soft drink
This one is NOT me, I swear. I don't even like soft drink. It is a little disturbing though - even though we mostly buy Pepsi Max, I'm not thrilled that this stuff features in our "frequent five".
The results are skewed because we buy our meat, some dairy and bread products and most of our fruit and veggies elsewhere. But still...
Has anyone else checked out their Top 5 items? And if so, are you feeling smug or shamed by the results?