Thursday, September 19, 2013

How not to promote your health & fitness magazine

I've disliked Women's Health & Fitness magazine for years and can't recall the last time I bought one.

I was a fan in my early days of fitness, but over time, the content evolved into more "fluff" and less substance. It also completely failed to cater for the experienced exercisers amongst its readers, with article after article aimed at beginners filling the pages. Don't get me wrong: beginner-focused articles are great. But what about the rest of us?

Then there were the endless photos of skinny models who looked like they'd never been near a gym in their lives. I complained to the editor a number of times, back in the day - the standard response was defensive: "So-and-so is a very healthy girl. We wouldn't use her as a model otherwise." Um, I didn't SAY she was unhealthy. I did say she and her colleagues were just adding to the masses of unrealistic images being shoved at young and impressionable women. Where's the diversity? Big girls, muscular girls, athletic girls, short girls, tall girls... you know, just like in real life?

Stupid diet articles proliferated too. If I saw the word "detox" one more time, I would have screamed. Yes, there were some sensible articles, but if you didn't already know your nutrition, how would you tell the difference?

And don't get me started on horoscopes, beauty tips, relationship stuff and other trash. Honestly, if I wanted to read that crap, I'd go buy No Idea or something...

But today, they served up an ace. I hadn't got around to unsubscribing from their email list, instead just hitting "delete" when one drops into my inbox. Then this morning, I spotted what I thought was spam amongst my other junk, spam and "SALE!!! Quick! Buy now!" messages. Check it out:

See the subject line: 6 WAYS TO BURN BELLY FAT - Are they freaking serious?

I have no idea why I hadn't done anything about the emails before, but believe me, I have now. I moved at lightning speed and told them exactly why I was unsubscribing.

Thank you, Women's Health & Fitness, for giving me a reason to do what I should have done several years ago.



Liz N said...

Sorry but ha ha ha ha ha ha ha ha!!!!!!! :) Laugh of the morning here in Brissy.

Kek said...

I wonder if they realised that they'd made their email sound exactly like all the spammy ads that appear on Facebook? I guess they do now. ;)

AlleyCat Runs said...


they are just woeful aren't they!!!! even as a last resort for a flight or on holidays which is about the only time I bother with mags I still bitterly complain about all the crap in them!!!!

Kek said...

Honestly, I can't bring myself to buy any of them. I'd rather read the airline's in flight magazine. ;)

Sara said...

Are you actually implying that there are not 6 ways to burn bellyfat?

I'm so disillusioned. I don't think I can go on. The magazines LIE to us?? What kind of a world is this anyway?

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